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All stuff about altering magic the gathering cards, the process, & results! From getting started, tips & tricks, borderless alters, blue print alters, line alters, & specializing in stained glass alters starting at our 50th video! https://www.youtube.com/watch?v=zYyKtfaJ7HM Getting Started. Supplies! Tips & Tricks series: 1 of 10: https://www.youtube.com/watch?v=XRdvhXpnKOg Base Layer 2 of 10: https://www.youtube.com/watch?v=uLxXYcKp29c&t White Bordering 3 of 10: https://www.youtube.com/watch?v=VxmwDGUyw4c Alters & Tournaments 4 of 10: https://www.youtube.com/watch?v=9qpTFMvRknE&t Making alters match 5 of 10: https://www.youtube.com/watch?v=pAbhZkwL5L4 Clean alters 6 of 10: https://www.youtube.com/watch?v=tBg4BlD_Zxs What cards to alter 7 of 10: https://www.youtube.com/watch?v=zPlcuqvejeg&t The splash effect! 8 of 10: https://www.youtube.com/watch?v=yxXT6ufFykk&t Paint thin & thickness 9 of 10: https://www.youtube.com/watch?v=lkrWXWCER80&t Adding water 10 of 10: https://www.youtube.com/watch?v=hNNcluE1lwY&t Bringing colors in
Hi Everyone, Welcome to the second instalment of my YouTube Channel Optimisation series and moving on from Channel art with the banner we come now to the main reason why a new viewer watches your video. Which is your thumbnails. There are various things that need to be addressed here, but the thumbnail is the way you advertise your video. Something eyecatching, yet informative is the way to go here. I've really taken a good look at the videos of mine that have been doing well and which haven't. As you can probably guess, the new updated thumbnails are being clicked on more, but I'll dive into more reasons what was wrong with them later on. First up we have 2 thumbnails here. Which are you more likely to click on? Unsurprisingly (unless you watch boogie and can recognise him in the top corner) Total Biscuit's thumbnail excites the viewer a lot more and personally I'd want to click on that. It tells the viewer what to expect, what the topic is without having to read the title of the video. Again with this example, TCG player one does make me want to click on it's cube video more, due to the professional nature and ease of reading, although the click bait aspect of Paul Cheon's (if you are able to read the text at the image size being a little smaller than this on the youtube page) may draw you, although it is difficult to read with the busy background and the interesting colour choice for the text. A thick White stroke may have been a little better Here and a drop shadow. But I'll leave that decision to you. The key thing with Click-bait is that make sure your video delivers what you are baiting the viewer with. Like I said in the previous article, making the life easier for the viewer is imperative to getting them to click on the video. Whether this is big bold text, contrasting colours, and an exciting image. It's all needed, especially as your thumbnails are never viewed at the 1080p you may well create them at. A general rule of thumb is when creating a YouTube thumbnail. If it looks good and you know what's going on at 1/6th of the 1920x1080 size you create it at, then your job is done. Common Issue Another big issue, which I had with my channel and I'm sure a lot of other people's is when you create your thumbnails you forget about that pesky clock in the bottom right. This really does cause anything there to be unreadable and again, a general rule of thumb is to keep that area clear. It's detrimental to you and potential clicks. Take a look at your video page like this for yourself and you may find something similar. As you can see, now I've made sure that the thumbnails on the channel don't touch interfere with that bottom right. Now I'm not saying go back and change everything, but it's something that you can look into more as you go on with your channel. It's really easy to do and will make a big difference. I've still got some changes to make with some of my evergreen content, but I'm slowly but surely working through that. Branding The next thing here dives into a bigger overall topic, but your channel is your brand. I won't dive into this too much here as that's a whole other topic itself, but making sure viewers can distinguish your content when it's uploaded on their YouTube home page is imperative. Whether this is a style of thumbnail or branding. As you can see from my thumbnails here and those from the images above, In every thumbnail (bar inside the cube on the bottom right which I'm fixing) There is a white frame, my Logo in the top left and the MTG Logo in the top right. This consistency will allow anyone seeing a thumbnail by itself no matter the size will know it's mine. I would urge you to put your logo's onto your thumbnails at a minimum in the same place each time to keep consistency. You know what an apple product looks like, so taking this idea into consideration, doing the same with your thumbnails allows the viewer to learn what yours is at a split second glance. These thumbnails are all from different series and you'll be able to tell that, but you can also see the consistency of branding too and that they all belong to me. Colours Now the viewer's eyes are drawn to the brightest part of an image, most contrasted or the most saturated. Plus typically as we read left to right, the top left corner is also an area looked the most. Now we can make the most of this as thumbnail designers. We can utilise a suite of colours to add consistency, but at the same time brightness/contrast is an aspect that we can all utilise. I'm sure many of you have seen Taken 2 or any other recent action film (too many to count) - but you'll notice how the characters/highlights are slightly orange, whereas the shadows are more towards cyan/blue. Well this is done on purpose (often overused these days, but not the point). Like I said earlier, our eyes go towards the brightest/most saturated areas. Well this shown here distinctly. Lighter colours like yellow/orange appear to come forward in the image, whereas the colder colours like blue/cyan appear to be further back. You can utilise this idea in your thumbnails by drawing the viewer to where you want them to look. Whether this is with a high contrast between the text and background. Thick black stroke around a light colour text, or like you can see in my thumbnails above, using the yellow colours, with the text cut out darker to increase the contrast and draw the viewer's eyes here. Summary There are plenty of things you can do to make the life easier for your potential viewers to want to click on your thumbnail. Create your thumbnail at 1920x1080 and zoom out to a 1/6 of the size. If you can still read it, you have a winner. Create a brand/consistency in the thumbnails - not for all series being the same, but if you have your icon in a similar place or at least on the image it'll help the returning viewer recognise yours from the rest. Make sure you create your thumbnail with that annoying timestamp in the bottom right. Avoid this area at all costs with meaningful information. Utilise the Top Left corner as this is often the first thing a viewer will look at. Make use of contrasting colours, light/dark and saturation/brightness to tell your viewer where to look, plus ease of reading. Don't worry if the text is massive at full 1080p resolution, it's never going to be seen at this size bar on a tv. Think of it being seen on a desktop or mobile device. Don't use difficult to read fonts. Stick to one font. This goes back to consistency and returning viewers knowing what is and isn't yours. Italics, Bold and so on are more than fine here, but multiple fonts can cause issues. Hope that is of some help to you and if you have any further questions, feel free to leave them below.
Hi everyone, Welcome to the first installment of my Youtube Channel Optimisation series, which will help both existing and new creators get up off the ground! First up is something that is really important to your channel/brand and that is your channel art. While there are 3 key areas for this, in this post we are going to be talking about the biggest reason people will hit that subscribe button on your channel and that is the banner. Although thumbnails are very very important in getting people to come to your channel in the first place, the banner is key to convey the information to the new visitor to want to stay here without looking at your channel name, directly underneath. Plus if you look through your analytics I can promise you that the greatest number of subscribers hit the button on the channel main page, rather than on a video they enjoy. So making sure you have the best possible home page, will help the new "potential" subscriber understand what you can do for them. The banner is something you want to show your professional, eye catching and tell the new person what you do or what your channel delivers. This is the first thing that they will see and first impressions really do count. Now a huge mistake that people make is literally giving the new viewer a clue what their channel is, what it's about and why they should subscribe. (This is just an example and not trying to insult the creator - if he ever graces this forum with his presence) From this channel art (As I cropped out the thumbnail) Could you tell me who this youtuber is and what they do? You might guess something fantasy related, or art, but apart from that I'm sure any new person coming to the channel would have no idea. I wouldn't blame them. A lot of bigger youtuber's who have already established a fanbase don't have the same problems smaller creators have in getting more people to view their content. My old banner is a slight improvement over the above channel's banner, but there are still problems here, which I learnt recently. As you can see here I've got a channel name, notable icon, social media links and when videos are going to be coming online. Now this is an improvement over the first banner shown in this topic. A new user can clearly see that I've got social media set up and I create content regularly. The problem here is that the viewer has no idea what kind of content. They could think it's a board game, D&D or a TCG that uses a die. Although I have been mistaken for a 20 year old vlog channel from the channel name, so being clear here is definitely a help! While this is still more information given to the new viewer, they'd have to dive deeper into the channel to find out what's going on, which is what we want them to do, but at the same time, some people won't want to. Spoon feeding people is a benefit here. I've recently updated my banner: Now you'll know that I create Magic: the Gathering content, social media links, when videos come out and what I deliver. Plus a little addition is a call to action on the banner there to an additional subscribe link (which I'll show you how to set up in a future post, but it's not too difficult at all). This may be a little too much information for a new viewer, but they'll know what the channel is about and what I'm going to deliver for them. If they like the looks of that, they might subscribe straight away before diving further. Having changed this at the start of June I've had 171 people click on that link. Even with the dead account subscriber culls from youtube recently I've gained subs and made life easier for them to join. Yes your videos are a major source of people coming to the channel, having a good informative banner helps them to convert from maybe to subs. Another example of a great banner is this from Nick Nimmin: You'll know exactly what he does, its clean and professional. He has a call to action not only to subscribe but also for his merchandise. You'll know from this that he creates videos for how creators can create and grow a youtube channel. I'd definitely advise watching him, video creators and Brian G Johnson as all of them provide a lot of great content for youtuber's to grow their channels. I hope you now understand what I've been talking about here and you may well be able to make some changes to your existing banners if needed to help new viewers understand and want to subscribe. Thanks for reading